Yes, yes, I know. There is this thing, this phenomenon. I don’t believe this thing is called “the curse of knowledge,” though it’s something similar. (Anyone know?) It’s the thing that happens when something becomes so — it becomes true — and everyone assumes, “Well, of course, that’s how things would have developed. Anyone could have seen it coming.” Except, of course, that that’s not the least bit true when the thing is not yet fully formed.
An example, we drive cars versus — for a wild example — learning how to teleport. Or LGBT rights moved so rapidly from a fringe movement to what it is today, politically and culturally. Or that we drink water out of plastic bottles by the billions (vs, for example, keeping ourselves more healthfully hyrdated by consuming good quality salt and more water-rich produce and foods). See, once something becomes “so,” it seems a natural trajectory that it couldn’t have been any other way.
There are a zillion things I’ve never seen coming, but in some areas of my life, I’ve had “a sense.”
- In 1982, I was telling my college professors that I envisioned a world where CEOs would actually have their own computers and typing pools would die away. They laughed.
- In 1991, I was telling graphic designers that they were going to need computers to do their designs vs typesetting and manual layout. They laughed.
- In 2007, I was telling friends and businesses that they were all going to need Facebook profiles and that FB pages and social media marketing was going to come up and happen so fast the entire world was going to change. They laughed.
- In 2008, I was part of an invited panel for the US military’s strategic communications training and was told, “maybe in five years or so the US military will start to use social media.” I told them they didn’t have five years. They laughed. (The miiltary moves slowly, they told me. I laughed.)
Now, my spidey sense say: it’s CALENDARS. Folks, it’s time to start getting your calendars in order.
I’ve yet to decide whether it’s insane or brilliant to take this project — TotallyHoCo.com — on, but whether you’re local or not, I encourage you to start putting attention on your personal, biz, org calendars and how they publish, synch, look and communicate! If it’s not your job at your company to make this happen, bring the tool/possibility to the attention of those whose job it is.
Me? I’m going with Time.ly. And while you may scoff, or laugh, you’re going to be joining this movement and shift eventually, so you might as well get on board sooner than later.
TIP: For most organizations and businesses, Time.ly’s free or $9/month service will give you all you need and more than you could have thought to ask for.