It’s calendars, dear ones.

11 Dec

Yes, yes, I know. There is this thing, this phenomenon. I don’t believe this thing is called “the curse of knowledge,” though it’s something similar. (Anyone know?) It’s the thing that happens when something becomes so — it becomes true — and everyone assumes, “Well, of course, that’s how things would have developed. Anyone could have seen it coming.” Except, of course, that that’s not the least bit true when the thing is not yet fully formed.

An example, we drive cars versus — for a wild example — learning how to teleport. Or LGBT rights moved so rapidly from a fringe movement to what it is today, politically and culturally. Or that we drink water out of plastic bottles by the billions (vs, for example, keeping ourselves more healthfully hyrdated by consuming good quality salt and more water-rich produce and foods). See, once something becomes “so,” it seems a natural trajectory that it couldn’t have been any other way.

There are a zillion things I’ve never seen coming, but in some areas of my life, I’ve had “a sense.”

  • In 1982, I was telling my college professors that I envisioned a world where CEOs would actually have their own computers and typing pools would die away. They laughed.
  • In 1991, I was telling graphic designers that they were going to need computers to do their designs vs typesetting and manual layout. They laughed.
  • In 2007, I was telling friends and businesses that they were all going to need Facebook profiles and that FB pages and social media marketing was going to come up and happen so fast the entire world was going to change. They laughed.
  • In 2008, I was part of an invited panel for the US military’s strategic communications training and was told, “maybe in five years or so the US military will start to use social media.” I told them they didn’t have five years. They laughed. (The miiltary moves slowly, they told me. I laughed.)

Now, my spidey sense say: it’s CALENDARS. Folks, it’s time to start getting your calendars in order.

I’ve yet to decide whether it’s insane or brilliant to take this project — — on, but whether you’re local or not, I encourage you to start putting attention on your personal, biz, org calendars and how they publish, synch, look and communicate! If it’s not your job at your company to make this happen, bring the tool/possibility to the attention of those whose job it is.

Me? I’m going with And while you may scoff, or laugh, you’re going to be joining this movement and shift eventually, so you might as well get on board sooner than later.

TIP: For most organizations and businesses,’s free or $9/month service will give you all you need and more than you could have thought to ask for.

5 Responses to “It’s calendars, dear ones.”

  1. AnAngieKozBlog December 11, 2014 at 10:47 pm #

    This is great, Jessie! Love it! Thanks for helping us into the future! :- ) Angie

    Sent from my iPhone


    • Bradley Roulston December 12, 2014 at 1:45 pm #

      Hey Angie, I’m a co-founder of Timely and volunteer coach to triathlon groups. Some sporting groups have found a more dynamic calendar better inspires people (Ie., and community-hubs like Totally Hoco could pull in events directly, as could your members into their own personal calendars.

  2. Jessie Newburn December 11, 2014 at 10:49 pm #

    Thanks,Angie. And there are some who say the future is now. 🙂 Hey, what do you think about getting a Timely calendar for the hoco swimmers, at least the masters … not all the pools and all but the ultra-dedicated hoco swimming community. The Timely interface is WordPress and it’s easy to use.

    • Rik Logtenberg December 12, 2014 at 3:06 pm #

      I remember telling my friends in ’94 that we should all be investing in domain names – they laughed and I was broke so nobody did anything. We’re all shaking our heads now. 😦

      Thanks for the post. I agree that calendars are the next big thing.

  3. Mike Morucci December 13, 2014 at 8:44 am #

    Let me just say that I have witnessed Jessie’s forward thinking on the examples she stated and more. She got me into blogging and social media way before I would have considered it, and I was still late to the game. I’ve been diving into WordPress, web sites, plugins, themes, etc. since August and have been having the time of my life. I’m learning as I build and a functional calendar that engages my clients/readers and integrates easily into their own personal calendars (iCal, Google, Yahoo, Outlook, whatevs) is key. Timely is one of the plugins I’m playing with next. Cheers!

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