Gen Z is here! (No, they’re not.)

28 Jul

Some friends asked me to comment on this article, Get ready for Generation Z. So I did.

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I’m a Strauss and Howe purist. Generations are 20 years in length, plus or minus a couple/few years, there is no Gen Z (just as there is no Gen Y); the nomenclature is all wrong because it speaks to one generation coming after another in a sequence. Generations come after each other, of course, but cyclically, not sequentially.

Btw, the Homelanders (the generation born after Millennials) are only about 8-9-10 years old at the top end, not 16ish as stated in the article.. These pics and examples of kids in this article are mid- and late-wave Millennials, that’s all. You can call ’em what you want — call them GenZed if you want — but that doesn’t make them a new generation.

The Homelanders aren’t “smarter,” per se … of course not, but they will become “the credentialed experts” as they rise up the age ladder. Just as GenXers/nomads (the shadow gen to the Artists/Homelanders/Silent gen) rail against “the credentialed expert” — noticed the power of social media to create DIY experts and rock stars? yeah, that’s GenX energy to destroy the cultural hold of “credentialed experts” made powerful by the Silent Gen and to circumnavigate the power hold of Boomers (read: “I was here first, therefore, it’s mine”) — the next round of artists (the Homelanders) will bring back to front and center the importance and value of the credentialed expert. This will begin to rise gently in importance in their young adult years (starting around 2024) and will become solid and unshakable in the midlife years (starting around 2044).

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