Trends, trends, trends. Certainly not the first to spot this one. I just feel the cartoon-comic-drawn character approach to delivering marketing messages is firmly entrenched for now … and probably another 12-15 years before it starts to feel tired.
Examples abound. I just happened to be very impressed by this one for a coffee service. Gosh, how much more fun must it be to be a salesperson for this company?
I’d expect to see lots more of it … even, I’d bet, in government communications.