A song on the radio (yes, I know, I’m dating myself) made me curious. It’s , by a young singer named Duffy. The video below doubled my interest.
I’m particularly interested in generational theory now. The way I understand it, right now is a time of big cultural shift as Millennials (born 1982 – 2002ish) are edging in to young adulthood and shifting teen and young adult culture with them. Generations produce oscillating trends. That’s what makes generational trends maddening and equally valuable; generations keep each others’ strengths and weaknesses in check.
Now, as much as Millennials have been raised on a lot of cultural vulgarity and extremism dished out by their elders (Boomers and GenX), their Hero archetype orients to a conformist, clean-cut, modest, upbeat type of pop culture. So, I’m curious to see if and how this tendency will unfold for Millennials.
In the video, did you see the shoes in the opening scene? Thems are oxfords, hon. Leather-soled and with tassles. The men dancing are clean cut, even wearing white shirts or long-sleeved button-down shirt. No baseball caps on these guys. Even when the men are shown in the video, their faces are indirect and modest. Their moves are masculine, enticing but hardly that over-the-top, GenX-style bold and in your face.
Duffy’s feet stay close together in a classic feminine position, throughout the video. The neckline cut on her dress is high. Elegant. Her skirt, just above her knees. Her hair and make-up are pretty and complimentary; nothing excessively sexified and in-your-face about this young lady. She’s sexy all right, just as she is. And that’s all that’s needed.
And as much as I’m a GenXer and love my tribe, I welcome a little more decorum and modesty. Bring it on, Millennials. Bring it on in droves …