I gave ’em 12-18 months.

23 Mar

But my timing was a bit off. It’s less than a year since this post, and Border’s is clamoring for cash in the most discomforting of ways. Oi.

I look at Border’s and their solution and way out of their mess is so clear to me. It’ll require different thinking and a different corporate culture to make it work, but their old thinking and old culture has already proven itself ineffective. So, gosh, given a choice, I’d pick a new culture and way of doing business over a collapsed business. But that’s me. I like fresh ideas that are logical, serving people’s needs and allowing businesses to succeed by being integrated in the functionality of their customers’ lives.


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