I feel a upsurge of joy when I hear this song: Party Rock Anthem.
Perhaps you know it as Everyday I’m Shufflin. And now that I have discovered the video on YouTube, I’m addicted. Apparently, I’m not the only one. This video has 246,268,423 views as of today. That’s near a quarter billion views. And counting.
My sense is this song is — and will continue to be for decades — to Millennials what Michael Jackson’s “Thriller” was to GenXers: an addictive, heck yeah song and video, of which we never tired. In this song I sense the unquestionable generational shift of Boomer media moguls and GenX performers to GenX moguls and Millennial performers.
There’s the family element so comfortable to Millennials: the two gents in the group LMFAO are related. There’s the playfulness of their outfits and lyrics that lacks the angst and anger of GenXers; these two gents were rather privileged children, as most Millennials, regardless of income are, by virtue of growing up in an era where adults make children’s needs a priori. (Actually, one of the guys is a late-wave GenX, but you can see all the X and market-focused influence in their brilliantly branded line of clothing.)
It’s sexy, alive, fun and specific.
Of course, who am I to guess, predict or tell Millennials what they’ll find exquisitely memorable in their mid-life years, but if I were a betting woman, I’d put money on this song and video. If you’ve yet to see it, may I recommend you find 6:16 minutes to enjoy this video. And I do recommend watching it to the end!