How to manage more than one company’s Facebook ad campaign

I’m posting this on my blog, so at least I’ll be able to find it. It’s an email from the good people in Facebook’s advertising dept, in which they provide direction on how to manage Facebook advertising campaigns for more than one client (credit card) at a time. Here goes – To use multiple credit [...]

SEO tactics from a non-expert … and generational influences

I had a conversation with a client re SEO the other day. Here are some notes — in a very note-like form — that came out of this conversation. It’s messy writing, messy formatting and messy organization of thoughts. Scan it if you want to. Scroll down to the last paragraph for the generational take [...]

Checklist for Success: using social media for parties

A fan am I of The Checklist Manifesto. It motivated me to write down the activities I’ve been doing for a (sorta) monthly party I co-host. And the information, I do believe, is helpful for individuals, orgs and businesses as they plan events in today’s option-rich communication environment. Here is the checklist I follow for [...]

Dominion will be mine

Big thanks to @vees for the tip about bethemayor.com. This quick, easy to use, free site tells me how many times I need to check into a place on #foursquare to become mayor … assuming, of course, I’m the only one checking in. But such things are not static. Cool tool, in any case, for [...]

Mrs. Mayor

A friend of mine who works at our local library noticed I was on Foursquare and checking in at the East Branch Library. She asked me if I had some ideas re using this new social media tool inside the library. Here’s the message I sent her; posted here with her permission, though, admittedly, the [...]

Sharing is sexy!

Saw this option for sharing online content. Liked it. Personally, I have used, recommended to others and ensured the implementation of the ever-so-simple AddThis.com widget. (All, of course, while not having this on my own blog, but that’s a the-cobbler’s-children-have-no-shoes story. Sigh.) Anyhoo, I found this graphic and option to share online content in a [...]

Hocobloggers: we rock!

I’m a big believer in social capital and the power we each wield as bloggers in helping those in our network be more connected and relevant. Take a look at the amazing work we did — individually and together — as a community of bloggers. The document I link to is a wrap-up of the Pure [...]

How to publish Zynga / Farmville games selectively and ONLY to others playing the same games

If you play Zynga games, such as Farmville, Cafeworld, Mafia Wars, and so, you know the games are social and gifting is part of the game. If you don’t play the games, you probably think that those playing the games are a nutcase. With the insight and vision from @quepol and the I’m-sure-I-can-figure-it-out technical capacity [...]

Using social media in your business

I’m doing some spring cleaning, so to speak, of my files and found a series of articles I wrote. Each article addresses some aspect of using social media in business. The target audience was the membership of the international Association of Landscape Designers, and the result of a project I pitched to the organization when [...]

Hector, you’ve got to go.

There’s a guy I don’t know. His name is Hector. Way back when, he contacted me on Linkedin and wanted to be connected there. I checked out his profile. He was a 50′s something guy from Texas. We had some overlapping connections and interests. This was back in the day when people in and around [...]

An archive. An account. An idea.

Zynga, beloved creators of Cafe World, a small suggestion: Allow customers to capture images of their cafe and keep the images in an online Zynga account. Then, allow the option to post cafe designs publicly, e.g. to Facebook or as an image posted on a blog. The images could become, over time, a personal archive [...]

Being green.

I’m playing CafeWorld. It’s one of the Zynga social games on Facebook and MySpace. And it’s one of those you-have-to-do-it-to-understand-it things. Anyway, I get to create an avatar in said game. And, well, since I’m playing around, I decided to play. I’m green. At least in this iteration. And I have, as you can see, a [...]

What’s Next, Gen X? I’ll tell ya, sweetheart.

I received today a press copy of What’s Next, Gen X? A rep from the Harvard Business Review contacted me last week, having noted that I’d commented on a post written by the author. She checked me out, discovered that I write commentary on generations and asked if I wanted a review copy. “Sure thing,” [...]

Google Alerts: A must for branding, personal and corporate

Well, I sez they’re a must. I’m sure others would agree. Google Alerts is a free service that takes about 15 minutes to set up. The service delivers to your mailbox notice of and links to any search terms you set up. For example, I set up a Google Alert on my name, “Jessie Newburn.” [...]

URL Shorteners

A super-simple, super-effective way of adding value to status updates, comments on blogs and online conversations is adding links. But, heck, who wants to see a super-long URL such as this: http://www.flickr.com/photos/marykatemurray/2082264598/ And, well, when you only have but 140 or so characters to post your update or tweet, every precious letter or number counts. [...]

Utterli: Using audio and creating URLs

Here’s a li’l tip about a social media tool I use called utterli. It’s free. An account is required. And the long and the short of it is that using a phone, I can record a message and that recorded message is then available as a URL. I can then email the URL to someone, link [...]

Scribd. And that’s not a typo.

Scribd is a free, super-functional social media tool to use. I recommend it highly for anyone working on their personal branding and social media footprint. I wrote a little bit about Scribd for a small group of colleagues and am republishing the info here: Scribd allows you to post and store online digital documents such [...]

My take-away.

“What was your biggest take-away today?” was the question he asked me. We were at the happy hour following Public Media Camp on Saturday, and I was talking to @digiphile about the day behind us. I have a propensity to answer questions with either brevity, bluntness and clarity of thought that can be shockingly specific, [...]

I hate people who are fake.

I hate people who are fake. Here’s a screen shot of my new Twitter followers as of today. All of ‘em are real ppl, of course. Isn’t this just the most amazing coinky-dink that they all tweeted the same thing at the same time! Incredible. Twitter staff: Gosh, you should report this to the National [...]

So Gen Y

Yeah, I really despise the term Gen Y, as it means nothing and is interpreted by whomever wants it to be whatever. But today I’m using it because I’m feeling bemused by this generation. Mark Zuckerberg and his GenY “cronies,” in particular. See, Facebook has this super-cool claim your URL/username thing going on, right? Choose [...]